Tudor Watch at Swiss Time Square

Tudor Watch at Swiss Time Square

The TUDOR signature is Born To Dare, reflecting both the brand history and what it stands for today. Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that agents could sell at a more modest price than Rolex watches, and yet could attain standards of dependability”. Today, the collection of the award-winning Swiss-made watch brand currently includes flagship lines such as Black Bay, Pelagos, Royal, 1926 and Clair de Rose many of which are equipped with exclusive mechanical manufacture calibres.

We're devoted to the classic. But reject the status quo.

We keep the best of the past. The best watchmaking practices, the best designs.

And push the boundaries of what's new. Born for a purpose.

Field-tested to the extreme. For those who are up for anything.

Those who face their fears. Those who re-invent themselves every day.

A TUDOR is BornToDare.

Anchored by Tudor’s three iconic colours—black, red and white—the boutique is designed to possess a bold and distinctive character, one that best represents the identity of the brand’s timepieces. The three colours are presented in a range of materials, which are used in a clean, streamlined, uncompromising manner. Innovative and functional Tudor watches take centre stage with artistic photos of the brand’s stable of high-profile ambassadors rounding off the visual experience.