1908

Rolex 1908

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Rolex at Swiss Time Square Rolex Collection New Watches 2023 Servicing your Rolex Rolex Watchmaking Our Boutique Our History Contact Us
  
Rolex at Swiss Time Square
Rolex at Swiss Time Square Rolex Collection New Watches 2023 Servicing your Rolex Rolex Watchmaking Our Boutique Our History Contact Us
  
Rolex 1908 at Swiss Time Square
Rolex 1908 at Swiss Time Square

The new face of excellence

1908

Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. The conception and creation of this new model testify to the Manufacture’s comprehensive in-house expertise.

Inspired by an Oyster Perpetual from 1931, this completely new timepiece responds to the challenge of a slimmer watch according to the Rolex canon and heralds the arrival of the Perpetual collection, which redefines the traditional wristwatch in the avant-garde spirit of the brand. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland.

Promising superlative performance, the 1908 carves out a place for itself as a Rolex imbued with tradition yet exuding modernity.

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